By Tom Teicholz | The
Jewish JournalPhil Rosenthal, the creator of "Everybody Loves
Raymond," which will end its nine-year run on CBS on May 16, and I are
fressing at Barney Greengrass in Beverly Hills high atop Barney's
Department Store. It's not that eating sable is the way I mourn (how is
it that a fish can be named after a fur coat my mother owned?) - or that
toasted bagels and cream cheese dulls the imminent loss of my favorite
sitcom.
The reason is altogether
different: I used to frequent a deli on Manhattan's Upper East Side
called P.J. Bernstein's. In high school it had been a favorite haunt of
young ladies from the Lenox School to whom I will be forever grateful
for teaching me the invaluable phrase "scooped-out bagel." After
college, as I began my adult life in New York, I would drop in
occasionally for some sustenance. P.J. Bernstein's had a certain grungy
charm, excellent brisket, tasty hamburgers and an eccentric staff.
Turns out I should have been
nicer to the maitre d'. During 1981-82, Rosenthal was the maitre d', the
manager ! he ran the show. The owner, in Rosenthal's words "a very nice
alcoholic," would wait for Rosenthal's arrival at 3 p.m. Rosenthal's job
was to make him a vodka, then another, then another ! and after three
drinks he would leave the restaurant to Rosenthal's care telling him "to
eat what he wanted and take what he wanted." It was there, at the deli,
that Rosenthal learned everything he would one day need to know to run a
successful sitcom.
Rosenthal had graduated from
Hofstra University with the ambition of being an actor. Accordingly, he
got a job as a guard at the Metropolitan Museum of Art. He often worked
the graveyard shift. With the museum to himself, Rosenthal would turn on
the lights and study paintings much closer than any visitor would be
allowed. Van Gogh's works touched him and he returned the compliment.
But his continuing-ed program in art history ended when Rosenthal was
found asleep during his shift in a 300-year-old bed. A friend had
recently left his job at P.J. Bernstein's and recommended Rosenthal.
Helping himself to the food made him a not-so-starving actor. "I loved
it."
Here's what he learned at
P.J. Bernstein: "It's not so different from running a show. You're in
charge of everything. Every single decision is made by you. First of
all, you're financially responsible. Next, you're creatively responsible
because of running the thing. Thirdly, everybody is coming to you with
their problems: the waitresses hate each other; the countermen hate each
other and they're not talking. The customers are mad about a sandwich.
You have to handle all this. You're juggling many things. That's the
main comparison."
Also, he learned how to
cater to stars (literally and figuratively) as when Howard Cosell would
walk in and in one breath say, "Hello Philip, I'll have a vodka on the
rocks; join me."
Rosenthal was still trying
to be an actor when Alan Kirschenbaum, a friend of his from high school,
appeared at his apartment carrying a new-fangled machine, a word
processor, and suggested that he and Rosenthal write a script. They
wrote a story about their hometown and a suburban detective and sold the
script to HBO Films. Although it never got made, Rosenthal got paid
$75,000, a sum that both impressed and, Rosenthal suspects, annoyed his
mother.
Within a few years Rosenthal
found himself and his writing partner, Oliver Goldstick, working on a
number of ill-fated TV shows such as the Robert Mitchum sitcom, "A
Family for Joe" (1990); the Ray Sharkey sitcom, "The Man in the Family"
(1991); the "Look Who's Talking" spinoff, "Baby Talk" (1991-92), and
Alan Kirschenbaum's early Fox Channel confection, "Down the Shore"
(1992-93). Rosenthal graduated to being a supervising producer on
"Coach," but having parted ways amicably with his writing partner,
Rosenthal was open to offers.
Rosenthal was sent a tape of
a young comic, Ray Romano. As the tape began, Rosenthal realized he had
seen this performance by Romano on Letterman and it had made him laugh.
Romano was talking about his kids. "His stuff was so relatable,"
Rosenthal now says, "it reminded me of a young Bill Cosby ! and that's
where I live." Based on that six-minute performance, Letterman had said
this guy should have a show. Rosenthal was interested.
Romano and Rosenthal met at
Art's Deli in Studio City. They hit it off. They were both from Queens,
and both had families who were, in Rosenthal's words, "Somewhat
intrusive." "For every story about his facacta family," Rosenthal said,
"I had one too." Rosenthal got the job.
Romano was a fan of Seinfeld
and thought that his show, too, should be Ray and his friends in the
coffee shop riffing on current events. "I said I can't do that show,"
Rosenthal said, "I'm not that guy."
Rosenthal said that he loved
Ray's stand-up act and the show should be based on that ! his kids and
his wife. Then Rosenthal said the fateful words: "Tell me about the rest
of your family."
"He tells me," Rosenthal
recalled, "he's got twin boys and an older daughter and his parents live
close by and they're always over. And his dad's a little crazy and he
has an older brother who's a New York police sergeant who's divorced who
lives with his parents and touches every bite of food to his chin and
whenever he sees Ray get another accomplishment, he says, 'It never ends
for Raymond. ... Everybody loves Raymond.'"
"That's the show!" Rosenthal
said.
"That's not a show," Romano
said.
"That's a show," Rosenthal
said.
Rosenthal knew Romano had
never acted before. So it made sense to have him play a character that
was close to his stage persona. "Plus," Rosenthal said, "I could relate
to it. What I didn't know about his family, I could fill in with the
characters in my family."
I asked Rosenthal to tell me
about the characters in his family. His answer: "You see them every week
on 'Everybody loves Raymond.'"
Both Rosenthal's parents
were born in Germany. His father's family left after Kristallnacht. His
mother and her mother did not. They were separated from her father and
managed to escape to France and from there to a ship bound for the
United States. The ship was turned away and Rosenthal's mother and
grandmother spent two years in Cuba before arriving in New York. They
later learned that Rosenthal's maternal grandfather survived Auschwitz.
After the war, he remained in Germany to work for the Bavarian
Reparations Committee, but died before Rosenthal was born.
Many writers, including this
correspondent, have discussed the Barone family dynamics as being
fundamentally Jewish and have pegged the show's extreme dark humor that
borders on the cruel as the sine qua non of Holocaust survivor families.
The popularity of "Raymond," I once argued, is assimilation in the best
sense of the word ! that is of Jewish values and sensibility absorbed
into American culture (as opposed to the reverse).
Rosenthal knew he was onto
something when he started getting reaction to the pilot where Ray gives
his mother a gift from the "Fruit of the Month Club." Would you be
surprised to hear that story was true, based on Rosenthal's mother. "She
reacted as if I had sent her plutonium."
"I thought people would find
it quirky and funny." What Rosenthal didn't expect is that everyone
would think it was about their own family. From that he learned an
important lesson: "The more specific you are in the writing, the more
universal it is."
Today "Raymond" appears in
141 countries and the show gets mail from families over all the world
who feel that their own stories are appearing on screen.
To his parents who once
chastised Rosenthal for watching too much TV asking, "What are you going
to do? Get a job watching TV?" Rosenthal sent a big-screen TV with a
note saying, "Ha, Ha."
Perhaps somewhere there is a
support group for men whose mothers loved them too much, and whose
mother's intensity was only matched by their father's remoteness; for
children who loved their parents even though they were annoying,
meddling and favored them and their accomplishments over their sibling.
I don't know about you but mine met every Monday at 9 p.m. That is the
specific.
As for the universal:
"Raymond" appeals to people everywhere because it reassured us that all
the conflict, ill feeling, cruelty and bad behavior that occurs within a
family is nonetheless done in the name of love. Rosenthal's genius, his
gift, was to transform these feelings which usually simmer within us
unresolved, or break families apart, into humor ! side-splitting humor.
Everyone has favorite
episodes: Among Rosenthal's favorites is the show that explains how Ray
and Debra met, which Rosenthal and Romano wrote together; also the
"Italy" show; the "Baggage" episode where Ray and Debra's fight over who
will put away a suitcase; and many, many more. Mine include those as
well as the episode where Ray's mother intercedes with the FBI regarding
a job Ray's brother has applied for; and the "Container" that notably
includes a spoof on Hitchcock.
Soon after the show began,
Rosenthal got offers to develop other shows. He decided that doing so
would be a mistake. He looked around and observed that in most cases,
the original show suffered and the new show failed to be as good.
Rosenthal not only decided to stay at "Raymond," he even gave Disney
back their development deal money.
He realized how rare it was
to have a hit show. And he was writing about his family. When would that
happen again? So he decided he would do the show until he couldn't
anymore; until he had run out of good ideas. The question then became
how long could that go on for? Rosenthal as a student of the sitcom
form, conducted his own study. "Mary Tyler Moore," a "near-perfect show"
in Rosenthal's estimation, lasted seven seasons. Seven became the
number. However, during "Raymond's" seventh season the staff found they
had enough stories for an eighth season. And Rosenthal intended that to
be their last. But in the middle of season eight, people were clamoring
for a ninth. Rosenthal knew everyone was having a ball, no one wanted it
to end, but he felt he had to be adult, or as he said: "I have to run
the deli."
Although he had said "no
way," he asked the writers to meet in January to see if they had any
stories that were good enough for a ninth season. Rosenthal found they
had six. He figured that meant they could reasonably do 12. He told CBS,
they were ecstatic. They said, could you do 18? He said, 13, they said,
17, he said 15, they said 16 ! he said ! sold! And that's how the
ninth season came to have 16 episodes ending on Monday, May 16, 2005.
Meanwhile back at Barney
Greengrass, Phil Rosenthal was not sure what the future would bring. He
was taking a vacation with his family, and then hoped to catch up on his
sleep before seeing what he would write next. As for me, I was taking no
chances this time. With the maitre d' looking on, I tipped generously.
