By Ray Richmond | The Hollywood
Reporter
The sitcom that came, laughed
and helped CBS conquer the
ratings signs off quietly
tonight.

As CBS' "Everybody Loves
Raymond" bids farewell to
primetime this evening with
210 episodes in the can,
Emmys on the mantel and
having made star Ray Romano
the all-time highest-paid TV
actor (with a rumored $1.8
million per episode), one
fact should not be lost: The
show had the deck stacked
against it from the start.
That a comedy series so
traditional could enjoy
blockbuster success during
an age of cynicism and irony
("Raymond" debuted while
NBC's "Seinfeld" was part of
the national zeitgeist) says
something about its quality.
It's hard to guess exactly
what else hooked "Raymond"
into viewers' consciousness:
Romano was a little-known
stand-up comic in his late
30s whose biggest job had
been voice work on Comedy
Central's animated series
"Dr. Katz, Professional
Therapist," and creator-showrunner
Phil Rosenthal had
distinguished himself as a
producer and director on
ABC's "Coach" but also had
on his resume such TV series
flops as 1991's "Baby Talk"
and 1992's "Down the Shore."
But "Raymond" defied early
skepticism by putting a
clever spin on the time-honored
family sitcom genre. Sure,
the show featured a married
couple with kids, but the
children here were rarely
seen or heard, and the
husband/father's meddling
parents (Doris Roberts and
Peter Boyle), who resided
across the street, and his
jealous brother (Brad
Garrett) were the real
juveniles.
Nonetheless, Rosenthal
believes that "Raymond"
would not stand a chance
debuting in 2005. "As a
family comedy, I'm not even
sure we'd make it onto the
air because while the
networks say they want a
family audience, what they
really mostly care about are
12-year-old boys because the
research tells them to," he
says. "If our success proves
anything, maybe it's that
the testing is flawed."
To be sure, not a lot of
people inside or outside the
network believed early on
that "Raymond" would become
CBS' Monday Monster. The
show's 1996-97 debut season
was relegated to the
far-less-than-ideal position
of 8:30 p.m. Friday,
following the then-fading
sitcom "Dave's World."
Nothing about the
Rosenthal-penned "Raymond"
pilot was remarkable enough
to justify a cushier time
slot, says CBS executive vp
comedy development Wendi
Trilling, the network's No.
2 comedy executive at the
time.
"We loved it, but we also
love a lot of pilots that
ultimately fail," she says.
"That said, there was a lot
of buzz about the show
internally: It had a loyal
following within the company
early on."
One of those fans was Leslie
Moonves, then president of
CBS Entertainment and now
co-president and co-chief
operating officer of Viacom
and chairman of CBS. He
liked "Raymond" enough to
move it in March 1997 to
Monday nights at 8:30, where
the show stayed until it was
moved to 9 p.m. the
following fall to lock horns
with ABC's "Monday Night
Football" and Fox's "Ally
McBeal" -- and subsequently
beat them both.
"'Raymond' was struggling on
Fridays, but it deserved a
chance to find its audience
because it was so good,"
Moonves says. "We put it
behind (the 1996-2000
sitcom) 'Cosby,' and it
started to take off."
A relief for Moonves,
considering that he was
committed to "Raymond" if
for no other reason than it
was produced by David
Letterman's Worldwide Pants
Inc., "which made it an
especially important piece
of business for CBS."
Moonves now would love to
see that business continue
for another season, but
Rosenthal and Romano came to
a mutual decision to pull
the plug -- and little would
dissuade them.
"Even getting 16 episodes
out of them this season was
a little bit of a squeeze,"
Moonves says. "But I can
totally appreciate their
wanting to leave on top."
Nancy Tellem, who oversees
CBS' entertainment division
as president of the CBS
Paramount Network TV
Entertainment Group,
believes that "Raymond"
could have gone on for
another five years.
"Not only was this show
instrumental in establishing
our Monday night comedy
block as No. 1, (but also)
it got people who had
previously been reluctant in
the door and wanting to do
business with this network,"
she says. "One of the big
raps on CBS had been that
our shows had no syndication
value because we couldn't
reach younger viewers.
'Raymond' single-handedly
turned that perception
around.
"It also helped launch both
'The King of Queens' and
'Two and a Half Men' on
Mondays to establish a
family-comedy continuum that
will stand us in good stead
next season after 'Raymond'
is gone," Tellem adds. "But
trust me that I relinquish
this show with a very sad
heart."
Perhaps the only person who
claims to have foreseen the
"Raymond" phenomenon is Rory
Rosegarten, Romano's manager
and one of the show's
executive producers. He
admits that he could not
have predicted the enormity
of the show's success, but
"it was obvious that Ray was
special and exceptional and
destined for great things,"
Rosegarten says. "I don't
think he receives enough
credit for having grown into
a tremendous actor during
the run of the show. Now,
he'll finally get a chance
to stretch."
Romano views the success of
a show patterned on his
stand-up act as mostly a
glorious accident. "If I
ever do another show, I'm
sure I'll be in for a rude
awakening," he says. "I
don't think I get more than
one of these per lifetime."
That notion makes Rosegarten
chuckle. "Ray thinks it's
over, and
I believe it's just
beginning for him," he says.
"He'll have no trouble
moving on. The best news is
that this guy is exactly the
same as he (has) always
been. ... He thinks the two
biggest perks from all of
this are that he can play
golf on any course he likes
and doesn't have to wait in
line when he takes the
family to Disneyland."
Garrett agrees that Romano
remains unchanged by
success.
"He's the same exact dude,"
Garrett says. "I mean, just
think of the money this guy
turned down to do a 10th
season. It just doesn't
matter to him, not like it
does to me. Screw leaving on
top -- where's my paycheck?"